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TV Advertising Scorecard for Excel

TV Advertising Scorecard for Excel

Despite modern technologies that certainly help a lot in TV media planning, it still presents a very complex issue because many criteria sometimes opposite to each other should be taken into consideration. For example, sometimes repetition or increasing of OTS becomes useless as it does not produce necessary increase in awareness and therefore inquiries, sales, etc. Measure Advertising performance with TV Advertising Scorecard for Excel

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